Business Development Executive

  • Full Time
  • London

Website Zepto Systems

IT Services , IT Outsourcing and offshoring solutions

A Business Development professional has three primary responsibilities:

  1. Identifying new sales leads
  2. Pitching products and/or services
  3. Maintaining fruitful relationships with existing customers

When it comes to generating leads, day-to-day duties typically include:

  • Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets
  • Contacting potential clients via email or phone to establish rapport and set up meetings
  • Planning and overseeing new marketing initiatives
  • Attending conferences, meetings, and industry events

When it comes to the challenge of actually selling, other typical duties include:

  • Preparing PowerPoint presentations and sales displays
  • Contacting clients to inform them about new developments in the company’s products
  • Developing quotes and proposals
  • Negotiating and renegotiating by phone, email, and in person


 Key Performance Indicators:

  • Lead Flow: number of new leads that are coming into the sales department each month.
  • Number of Qualified/Hot Opportunities Created: the total number of new, qualified opportunities created in the month.
  • Conversion Rate: The conversion rate is the number of new customers divided by the number of qualified leads.
  • Existing Client Engagement.
  • Contact Rate per month i.e. Phone calls, Emails and personal visits.
  • Attendance
  • Networking and event representation

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